NEW YORK (AdAge.com) — Google, AOL, Yahoo and Microsoft, along with agency and marketer associations, took another step today in pressing their case that that the government doesn't need to regulate the collecting of data for ad-targeting purposes by search engines, websites, advertisers and ad networks. They've crafted their own set of rules in the hope of heading off potential regulation in Congress.
The Yankees didn’t sell the name to the stadium but between advertisements all over the place (to the point it’s about two ads ) away from being a minor league park, and, worse, the stupid in-game advertisements (PC Richards whistle …
If you’ve wondered about in-game advertising or other forms on video game advertising , but weren’t sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center …
NEW YORK (AdAge.com) — After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This year, Publicis' MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and marketing research company TRA and TiVo.
I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my own for the first time, I find myself buying and using more household products, from dishwasher soap to stain remover. As a result, I'm newly receptive to advertising in those categories. But what surprises me is how few marketers of such products actually pursue my age group.
Advertisers will have the option to sign on for traditional ad units, expandable rollover ads , video ads , branded ad “skins” on the ESPN Arcade page and in-game advertising including video pre-roll ads , dynamically served ads outside of …
It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back from Microsoft to see if that will in fact happen. Source (via Gamasutra) …
Now that we’re beginning to see the makings of a demand for advertising in games, the question becomes: how exactly does one measure the effectiveness of in-game advertising ? For a billboard or “sponsored by” logo could be buried deep …
