As for more general trends, Pachter noted that the recent growth in the in-game advertising market has stalled. He also labeled the mobile phone gaming market a fad, saying the increase in the number of games sold thanks to the success …
It’s a bit of a grey area, as in-game advertising isn’t allowed in Australia (eg. BF2142 billboards). I wonder if that will be enough for it to get blocked here. Permalink Reply. Seaux. July 1, 2009 at 5:13 PM. Pfft, what a beatup. …
Rochelle Newman-Carrasco has joined Walton/Isaacson to lead the agency's Hispanic-marketing division. She will be based in the Los Angeles office.
A couple of years ago I was wowed by a smart banner from Orbitz that knew where I was flying.? Just came across a very similar executioin from Travelocity. Do people respond better to this personalized targeting, do you know? —————- I’m reading The Advertising Research Handbook .
T he Online Publishers Association has created three new ad units that rolled out this morning. These units include: The Fixed Panel : 336 wide x 700 tall, remains constant as the user scrolls to the top and bottom of the page The XXL Box : 468 wide x 648 tall, opens for seven seconds to 936 wide x 648 tall with 1/24x frequency The Pushdown: 970 wide x 418 tall, opens to display the advertisement and then after seven seconds rolls up to 970 wide x 66 tall, with 1/24x frequency. It’s only fitting that these ads rolled out approximately 1 week after the OPA released their study, “ Online Publishers Association Study Shows Consumers Exposed to Display Advertising Are More Engaged and Spend More Money Online .” These ad units will have immediate impact on proxies such as click-thru rate (I think this will be most affected) and interaction rate (similar to Rich Media numbers). I predict that we’re going to hear some very positive news comparing these units to traditional IAB standard display banners within the next week or two. I’m excited that publishers are coming together and creating new units and by banding together, helps advertisers give scale to their campaigns. Some early adopters of these units are: Bank of America will run the Pushdown on CNN.com and Time.com Cleveland Clinic will run the Fixed Panel on NYTimes.com CNA is running the Pushdown on Bizjournals.com Frito-Lay ran the Pushdown on Discovery’s PlanetGreen.com in the second quarter of 2009 Mercedes-Benz will run various OPA units on FOXSports.com, msnbc.com, NYTimes.com, Reuters.com, The Wall Street Journal, and The Washington Post Lets keep this in mind when evaluating the OPA units: They are new and intrusive, so user engaged metrics are going to be high, especially at first Take advantage of the canvas, don’t just resize a 300X250 for the sake of making it bigger. Be interactive. Does the cost of running these units map to performance? I’m guessing the performance is going to be extremely high at first, but over time, evaluate. Because these ads are so large, it’s more important than ever that they are extremely relevant to the individual viewing them. The “piss-off” factor with these units could will be high. Please keep this in mind and use your creative strategically here. I’m going to get really excited about these units when they can be bought/sold on exchanges so that I can map my own audiences and data to them, eliminating the “piss-off” factor. While these units have sizzle for eye-catching size and sexyness, these don’t help me reach a very specific audience, as these are currently only 2 dimensional (creative + media). Audiences isn’t just site aggregated, it’s much more refined than that. More on the 3rd dimension in coming days.
The Obama campaign is running only on the Xbox 360 version of the game , given that it was handled by Microsoft-owned in-game ad firm Massive Incorporated. In-game ads for the PlayStation 3 version of Burnout Paradise are operated by IGA …
The vast majority of Flash games make money through ads or sponsorships or both. Originally, sponsorship was the main way for developers to make money, through sites such as Armor Games. Then in-game advertising became widespread, …
This is pretty funny. Brian Carlock is a creative director with an undisclosed agency in an undisclosed city. He re-designed and re-purposed this army manual. I’ve separated the pages for individual viewing. Visit Brian, here.
The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who previously launched Microsoft’s in-game advertising network Massive In. in South Korea. …
The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who previously launched Microsoft’s in-game advertising network Massive In. in South Korea. …
The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who previously launched Microsoft’s in-game advertising network Massive In. in South Korea. …
Advertising to sales ratios by industry Data provided by Schonfeld & Associates http://www.saibooks.com Ye…
The Seoul-based Epic Games Korea will sell the Unreal Engine 3 to developers in the region. The office will be headed up by Ray Park, who previously launched Microsoft’s in-game advertising network Massive In. in South Korea. …
Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft’s in-game advertising company, Massive, Inc. While Epic Games has provided its Unreal Engine to teams in the territory for …
Beyond 2011, revenues from non-traditional sources — online games, casual games, mobile phone games, downloadable content, and in-game advertising — are expected to contribute meaningfully, offsetting slowing growth of packaged goods …
Epic Games Korea will be led by Ray Park, formerly the business and strategy development manager for Microsoft’s in-game advertising company, Massive, Inc. While Epic Games has provided its Unreal Engine to teams in the territory for …
Ray Park, who was previously the business and strategy development manager of Microsoft’s dynamic in-game advertising network Massive, will lead the new operation, which is based in the South Korean capital of Seoul. …
And Screen Digest aren’t predicting big things for in-game advertising either, saying only 1.5% of global ad spend will be on the format in 2014. This seems depressingly small – global sales of the current generation of consoles are now …
Why are so many of our major industries in trouble, beyond the current economic meltdown? Al Ries and I recently wondered why marketing wasn't being blamed for its share of the problem.
To be a media person these days it to constantly struggle with not only knowing too much but knowing what to do once you know too much — because there's no putting the genie back in the bottle.
According to analysts at Citigroup, the in-game advertisement market should reach $1 billion USD in revenue by 2014, marking a 40 percent growth from the current market, an expected $600 million revenue for 2009. …
The Internet Advertising Bureau have announced plans to form a Game Advertising Council and release a list of In-Game Advertising Measurement Guidelines that are available for public comment here (.pdf). …
One of my favorite parts of the Cannes Cyber Lions is the ability to view the full entries that were submitted for the winners. These entries are sometimes as interesting as the work itself. They also provide a behind-the-scenes look at how great work is made. In the following post, I’ve included a few of my favorite entries from the winners announced this last week. Why So Serious? This entry is a work of art itself, including videos, infographics and screenshots that bring an extremely innovative and integrated campaign to life. Banner Concerts This campaign for Belgian company Axion, featured live concerts within the frame of traditional online ads. The entry takes you step-by-step through all elements of the campaign. Happy New Vibrations to You It’s not often that you stumble across a campaign from Japan that’s easily understood without speaking Japanese. This case study provides all the details about an interesting campaign utilizing mobile. View the complete list of winners here , and click on the large image to access the entries for each.
But yeah In-game advertising is pretty non existent here. Ultimately these IAB guys need to find out what they can get advertised over here. For example Mountain Dew advert’s would be pointless. vote up vote down Report 2 hearts …
A few weeks ago, this tweet crossed my path: “agency advising on digital branding that isn't active in the digital space is like a virgin showing a hooker the ropes.”
