Archive for December, 2007
December 15th, 2007
About two weeks ago [tag]Vivendi Games Mobile[/tag] and Greystripe announced they were going to deliver ad-supported free games on mobile phones. This is the first time that the subsidiary of Vivendi Universal Games has moved into the [tag]ad-based mobile game market[/tag], where [tag]Greystripe[/tag] already boasts 21 million downloads.
Now another mobile game publisher, Digital Chocolate, makes several of its award-winning titles free for download by distributing them on Greystripe’s ad-supported platform. This platform is called AdWRAP and is launched about a year ago. The [tag]AdWRAP[/tag] ad network includes brands like Yahoo, New Line Cinema and Progressive Insurance. It serves ads into more than 800 mobile game titles from 90 publishers.
Six [tag]Digital Chocolate[/tag] games will be delivered through all 20 of Greystripe’s catalog platform partners. In addition millions of mobile game players will be reached through the online mobile game portal GameJump and through the mobile web.
After Vivendi Universal and [tag]Konami[/tag] Digital Chocolate is the third player to move into the [tag]gamevertising[/tag] platform on mobiles, thus replacing immediate earnings by advertising income via the ad platform of Greystripe.
December 6th, 2007
The market for [tag]in-game advertising[/tag] is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate.
The predicting forces in the [tag]gamevertsing [/tag]market are divided between bulls and bears, to use stock market jargon.
A few days ago John Riccitiello’s bearish vision on the development of the gamevertising market was published in an article in CNN Money. A few days later MediaPost came with the bullish attitude of three other leading in-game advertising executives. Is it all just a question of strategy?
One thing is clear: when opinions differ so greatly, something is moving under the surface. Given the magnitude and the strenght of the [tag]gaming market[/tag] nowadays, this IS already big business. And it is merely a question of when, not if, the big money will be rolling in. Add to that the major move [tag]Google [/tag]is going to make in the next few weeks and you have all the ingredients for a good game! Wonder who will be holding the cards in the end.
December 1st, 2007
Games Media launched a new [tag]vertical ad network[/tag], aiming at the 15-34 male [tag]gaming [/tag]audience. The network is comprised of over a dozen niche entertainment and video game sites, which have exploded in recent years. Giant Realm, as the network is called, is a new move on the gamevertising market. It is an attempt to offer an untapped audience to marketeers.
Giant Realm, which currently consists of more than a dozen category-leading destinations such as GameRiot, SpawnPoint, Myndflame, and ModDb, attracted 5 million U.S. visitors a month in October 2007. (Google Analytics).
“There is a significant audience of men 16-34 who do not show up in mainstream online media outlets. They have very specific digital entertainment passion points, such as massively multi-player on-line games (MMO’s), e-sports, machinima, anime movies, and indie music, which tend to consume much of the time they spend online,” said James Green, CEO of Games Media Properties, Inc.
Games Media also launched GiantRealm.com, a destination website built on content generated by the partner sites. By aggregating the best and latest content from the network and beyond, the site is appealing to this videogame centric audience that also has interests in other leading edge entertainment areas.
