Archive for September, 2007

Facts and figures about the future of gamevertising

Add comment September 18th, 2007

The hottest new trend in [tag]marketing [/tag]is [tag]video game advertising[/tag]. These are also called [tag]advergames[/tag]. People look at the ads while playing a game. And while they might not be fully aware of it, their subliminal brain registers the [tag]advertising messages[/tag] in full. Contrary to classic media, you are 100% sure people will see the messages while playing an[tag]advergame[/tag]. And the money that is generated by it will surely make the world go ’round.
OK, this is some publicity for a company that sells [tag]video game ads[/tag], but nevertheless it’s worth watching because of the facts and figures that apply to the [tag]gamevertising [/tag]world in the near future.

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Eyetracking and the effectiveness of in-game ads

1 comment September 2nd, 2007

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