In-game marketing news

It’s not just the players getting involved either as lucrative in-game advertising deals with the likes of Nokia, PUMA and Reebok have ... >>>

Creative Frontiers of In-game Advertising – Time: 2:00pm – Speaker: Chuck Frizelle. Revenue to the In-Box: Getting More Value from ... >>>

No Microsoft games are available, but the new head of Massive, its in-game advertising acquisition, has designs on selling ads on the iPhone, both ... >>>

EA’s been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, ... >>>

As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales starting with Madden NFL 11 . ... >>>

EA’s been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, ... >>>

Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with ... >>>

No Microsoft games are available, but the new head of Massive, its in-game advertising acquisition, has designs on selling ads on the iPhone, both ... >>>

But that mojo button was awfully big and purple, and combined with the fact that there were also in-game ads all over the build we saw (when we ... >>>

In game advertising refers to the delivery of advertising through video games. Both the game industry and the advertising industry can benefit ... >>>

The release of Madden NFL 11 this summer will mark the beginning of a new shift in policy for publisher Electronic Arts—they will sell all the ... >>>

The release of Madden NFL 11 this summer will mark the beginning of a new shift in policy for publisher Electronic Arts—they will sell all the ... >>>

Previously the company had relied on third-party in-game ad specialists, such as Massive Inc. and IGA Worldwide reports MediaWeek. EA’s ... >>>

Videogame publishing giant Electronic Arts is planning to take all of its ad sales in-house, meaning that it will end its relationships with ... >>>

Game Over: EA Brings Ad Sales In-House. Game giant will end its relationships with in-game ad companies Massive Inc. and IGA Worldwide sometime ... >>>

It’s there to try — unfortunately, the content is a little light for a game with so many ads, but it’s one of the better ... >>>

DOTD is based on CPE, or Cost Per Engagement ads. RockYou says that DOTD is “social gaming’s first brand-sponsored” CPE in-game ad ... >>>

Marketing, HONG KONG, ONLINE ADVERTISING, VIDEO: Microsoft in-game advertising push, Campaigns Marketing Media Advertising, Branding Marketing, ... >>>

Atakama Labs — $4 million for Chilean company doing games for social good. Investor: Austral Capital and COPEC-UC. 46. NeoEdge — $4 million for ... >>>

In-Game Ad Screen. Posted by SimOperations Published in The Sims 3 News. After we have seen the EULA, and ads confirmed, want to know what they ... >>>

Topics included widgets, in-game advertising and in-cloud applications (server-hosted productivity supplements to Word and Excel). A representative ... >>>

If Square Enix follows through initial reports and statements of patching and in-game advertisements , gamers might just see a game character using ... >>>

The research found that newer forms of online advertising , with ads using sound and video, widgets, in-game advertising and free gifts are gaining ... >>>

in-game advertising * sound effects/soundtrack evaluation * intense personalization “The brain is the ultimate game controller, and our ... >>>

And we’ve only started to scratch the surface of social networking, in-game advertising platforms, micro-payments and economic token rewards ... >>>