This Week in MMO: Beta weekend edition

Filed under: Betas , Fantasy , Sci-fi , Video , Game mechanics , MMO industry , New titles , News items , Guild Wars 2 , Star Wars: The Old ... >>>

TweetCraft: Finally, You Can Tweet While You Raid

You could argue that it’s possible to follow a Twitter user that would add advertising in-game which would violate the addon policy for ... >>>

Happy Fourth of July!

American Independence Day is tomorrow. It’s a day for drinking beer (according to Sloshspot , Americans drink more beer on July 4 than on ... >>>

The Future Of Aussie Sports Games Is Online And On PC | Kotaku …

“The future is in PC 3D web browser based versions which are free but laced with in-game advertising and micro-transactions to buy the latest ... >>>

Subway Puts Phelps Back in Its Advertising Pool

So you heard the one about the world's fastest swimmer and the bong? Michael Phelps, infamously, admitted to an ill-advised toke at a party ... >>>

Coke Lights sings a song

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it ... >>>

Greg Bell Departs Venables Bell & Partners

NEW YORK (AdAge.com) — Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is ... >>>

Blizzard job listing mentions ‘product placement’ within their next MMO

Filed under: MMO industry , New titles , Miscellaneous When details of Blizzard’s upcoming casual MMO, code-named Titan , are incredibly ... >>>

Major Nelson: Don’t sweat Xbox Live Silverlight ads

Now we have incomplete games that come in episodes, games where you have to pay to play each month, games with premium items at the cost of real ... >>>

Advertising + games II

The first refers to a familiar concept called product placement which in this context is called in-game advertising . The second uses a new game ... >>>

Online-Ad Industry Tries to Stave Off Government Regulation

NEW YORK (AdAge.com) — Google, AOL, Yahoo and Microsoft, along with agency and marketer associations, took another step today in pressing ... >>>

No, You’re a Towel: WCBS 880 in-game radio spots….enough already!

The Yankees didn’t sell the name to the stadium but between advertisements all over the place (to the point it’s about two ads ) away ... >>>

EA offers gaming ad advice – Advertising – BizReport

If you’ve wondered about in-game advertising or other forms on video game advertising , but weren’t sure where to start, Electronic ... >>>

MediaVest Is Looking for Brand ‘Swingers’

NEW YORK (AdAge.com) — After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This ... >>>

Millennials Are Evolving; Are You Keeping Up?

I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my ... >>>

Crispy Gamer | Video Game News, Rumors and Updates

Advertisers will have the option to sign on for traditional ad units, expandable rollover ads , video ads , branded ad “skins” on the ESPN ... >>>

Microsoft Offering Silverlight Support For Xbox Live Advertising …

It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back ... >>>

And now back to our regularly scheduled programming

Now that we’re beginning to see the makings of a demand for advertising in games, the question becomes: how exactly does one measure the ... >>>

PC | Downloadables to drive all industry growth for next decade …

As for more general trends, Pachter noted that the recent growth in the in-game advertising market has stalled. He also labeled the mobile phone ... >>>

Ads Coming To Xbox 360 Dashboard? | Kotaku Australia

It’s a bit of a grey area, as in-game advertising isn’t allowed in Australia (eg. BF2142 billboards). I wonder if that will be enough ... >>>

Newman-Carrasco to Lead Hispanic at Walton/Isaacson

Rochelle Newman-Carrasco has joined Walton/Isaacson to lead the agency's Hispanic-marketing division. She will be based in the Los Angeles ... >>>

Travelocity Banner Knows Where I’m Going

A couple of years ago I was wowed by a smart banner from Orbitz that knew where I was flying.? Just came across a very similar executioin from ... >>>

Sizzle: OPA Ad Units

T he Online Publishers Association has created three new ad units that rolled out this morning. These units include: The Fixed Panel : 336 wide x ... >>>

Obama campaigns this time for games

The Obama campaign is running only on the Xbox 360 version of the game , given that it was handled by Microsoft-owned in-game ad firm Massive ... >>>

Evolution Live! – exploration in game design

The vast majority of Flash games make money through ads or sponsorships or both. Originally, sponsorship was the main way for developers to make ... >>>