December 15th, 2007 01:39pm
PlaYo
About two weeks ago Vivendi Games Mobile and Greystripe announced they were going to deliver ad-supported free games on mobile phones. This is the first time that the subsidiary of Vivendi Universal Games has moved into the ad-based mobile game market, where Greystripe already boasts 21 million downloads.
Now another mobile game publisher, Digital Chocolate, makes several of its award-winning titles free for download by distributing them on Greystripe’s ad-supported platform. This platform is called AdWRAP and is launched about a year ago. The AdWRAP ad network includes brands like Yahoo, New Line Cinema and Progressive Insurance. It serves ads into more than 800 mobile game titles from 90 publishers.
Six Digital Chocolate games will be delivered through all 20 of Greystripe’s catalog platform partners. In addition millions of mobile game players will be reached through the online mobile game portal GameJump and through the mobile web.
After Vivendi Universal and Konami Digital Chocolate is the third player to move into the gamevertising platform on mobiles, thus replacing immediate earnings by advertising income via the ad platform of Greystripe.
Technorati Tags: Vivendi Games Mobile, ad-based mobile game market, Greystripe, AdWRAP, Digital Chocolate, Konami, gamevertising
December 6th, 2007 09:24pm
PlaYo
The market for in-game advertising is promising. So promising that some experts expect billions of dollars in revenue in the years to come. Others, like EA chief John Riccitiello, believe it will likely take much longer than many in the industry anticipate.
The predicting forces in the gamevertsing market are divided between bulls and bears, to use stock market jargon.
A few days ago John Riccitiello’s bearish vision on the development of the gamevertising market was published in an article in CNN Money. A few days later MediaPost came with the bullish attitude of three other leading in-game advertising executives. Is it all just a question of strategy?
One thing is clear: when opinions differ so greatly, something is moving under the surface. Given the magnitude and the strenght of the gaming market nowadays, this IS already big business. And it is merely a question of when, not if, the big money will be rolling in. Add to that the major move Google is going to make in the next few weeks and you have all the ingredients for a good game! Wonder who will be holding the cards in the end.
Technorati Tags: in-game advertising, gamevertsing, gaming market, Google
December 1st, 2007 08:17pm
PlaYo
Games Media launched a new vertical ad network, aiming at the 15-34 male gaming audience. The network is comprised of over a dozen niche entertainment and video game sites, which have exploded in recent years. Giant Realm, as the network is called, is a new move on the gamevertising market. It is an attempt to offer an untapped audience to marketeers.
Giant Realm, which currently consists of more than a dozen category-leading destinations such as GameRiot, SpawnPoint, Myndflame, and ModDb, attracted 5 million U.S. visitors a month in October 2007. (Google Analytics).
“There is a significant audience of men 16-34 who do not show up in mainstream online media outlets. They have very specific digital entertainment passion points, such as massively multi-player on-line games (MMO’s), e-sports, machinima, anime movies, and indie music, which tend to consume much of the time they spend online,” said James Green, CEO of Games Media Properties, Inc.
Games Media also launched GiantRealm.com, a destination website built on content generated by the partner sites. By aggregating the best and latest content from the network and beyond, the site is appealing to this videogame centric audience that also has interests in other leading edge entertainment areas.
Technorati Tags: vertical ad network, gaming
November 27th, 2007 12:29pm
PlaYo
Gamevertising can improve game design, that is the remarkable conclusion of in-game advertising agency DoubleFusion . Ads in games can be tracked. This tracking gives information about the behaviour of the gamers and reveals which areas in the game are more trafficked than others. The technique seems somewhat similar to eyetracking.
Designers will know what areas of a virtual world are popular, allowing then to focus the game around these spots or making them more attractive. Possibly it also shows where gamevertising is annoying the gamer. By taking these facts into account game design will improve, according to the agency.
Technorati Tags: Gamevertising, game design, in-game advertising
November 24th, 2007 12:30pm
PlaYo
AOL has launched a video ticker for advertising within videos on its site. It’s somewhat similar to what Google and others already offer. A transparant banner is displayed at the bottom of the streaming videos. It appears 10 seconds into the video and remains for 15 seconds. If the viewer doesn’t click on it, the ad disappears. If a click occurs, a new video or Flash ad appears on the video player, which can later be restarted by clicking on a text link at the bottom of the window.
This again is a means to explore new ways of advertising. And it proves that the major players in the advertising market are serious about their attempts to establish a characteristic “advertising culture” in new media. Unlike gamevertising, it is pretty annoying to have a ticker at the bottom of your video.
More on this subject: here. You can read the press release of AOL here.
Technorati Tags: video ticker, advertising, advertising culture, gamevertising
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