In-game marketing news

Filed under: Betas , Fantasy , Sci-fi , Video , Game mechanics , MMO industry , New titles , News items , Guild Wars 2 , Star Wars: The Old ... >>>

You could argue that it’s possible to follow a Twitter user that would add advertising in-game which would violate the addon policy for ... >>>

American Independence Day is tomorrow. It’s a day for drinking beer (according to Sloshspot , Americans drink more beer on July 4 than on ... >>>

“The future is in PC 3D web browser based versions which are free but laced with in-game advertising and micro-transactions to buy the latest ... >>>

So you heard the one about the world's fastest swimmer and the bong? Michael Phelps, infamously, admitted to an ill-advised toke at a party ... >>>

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it ... >>>

NEW YORK (AdAge.com) — Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is ... >>>

Filed under: MMO industry , New titles , Miscellaneous When details of Blizzard’s upcoming casual MMO, code-named Titan , are incredibly ... >>>

Now we have incomplete games that come in episodes, games where you have to pay to play each month, games with premium items at the cost of real ... >>>

The first refers to a familiar concept called product placement which in this context is called in-game advertising . The second uses a new game ... >>>

NEW YORK (AdAge.com) — Google, AOL, Yahoo and Microsoft, along with agency and marketer associations, took another step today in pressing ... >>>

The Yankees didn’t sell the name to the stadium but between advertisements all over the place (to the point it’s about two ads ) away ... >>>

If you’ve wondered about in-game advertising or other forms on video game advertising , but weren’t sure where to start, Electronic ... >>>

NEW YORK (AdAge.com) — After years of doing business the same way, lately it seems as if there's no end to new metrics for TV. This ... >>>

I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my ... >>>

Advertisers will have the option to sign on for traditional ad units, expandable rollover ads , video ads , branded ad “skins” on the ESPN ... >>>

It seems only logical that Silverlight support will also be available for in-game advertising as well, but I’m still waiting to hearing back ... >>>

Now that we’re beginning to see the makings of a demand for advertising in games, the question becomes: how exactly does one measure the ... >>>

As for more general trends, Pachter noted that the recent growth in the in-game advertising market has stalled. He also labeled the mobile phone ... >>>

It’s a bit of a grey area, as in-game advertising isn’t allowed in Australia (eg. BF2142 billboards). I wonder if that will be enough ... >>>

Rochelle Newman-Carrasco has joined Walton/Isaacson to lead the agency's Hispanic-marketing division. She will be based in the Los Angeles ... >>>

A couple of years ago I was wowed by a smart banner from Orbitz that knew where I was flying.? Just came across a very similar executioin from ... >>>

T he Online Publishers Association has created three new ad units that rolled out this morning. These units include: The Fixed Panel : 336 wide x ... >>>

The Obama campaign is running only on the Xbox 360 version of the game , given that it was handled by Microsoft-owned in-game ad firm Massive ... >>>

The vast majority of Flash games make money through ads or sponsorships or both. Originally, sponsorship was the main way for developers to make ... >>>